At the Apple launch last night U2 announced their album Songs of Innocence would be released for free.
The magic in the delivery is that if you now go in to Music on your iPhone/iPad/iPod – you’ll find it is already there and ready to play/stream/download. Obviously you’ll need an internet connection for it to work, it’s not going to work in a cave.
It’s impressive because there’s no need to visit iTunes to download it to your device. But also bad, in a way, because I’ve now got something in my music library I have not chosen to be there.
The big question is, how many artists will be screaming out now that it’s unfair, biased, a monopoly etc. but will queue up to release stuff for free to Apple users at the next launch?